United States Motorcycle Market Size

According to Renub Research Latest Report United States motorcycle market was valued at US$ 9.85 billion in 2024 and is expected to reach US$ 14.64 billion by 2033, growing at a CAGR of 4.51% from 2025 to 2033. Growth is fueled by rising recreational riding, adoption of electric motorcycles, and advances in safety and performance technologies.

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Report Coverage:

·        Product: Motorbikes, Scooters, Mopeds

·        Type: Standard, Sports, Cruiser, Touring, Others

·        Propulsion: ICE, Electric

·        Engine Capacity: Up to 200cc, 200cc–400cc, 400cc–800cc, More than 800cc

·        Region: East, West, North, South

·        Company Analysis: 2025–2033

Market Overview

Motorcycles are two-wheeled vehicles designed for speed, agility, and fuel efficiency. Categories include cruisers, sportbikes, touring, dirt, and electric motorcycles. In the U.S., motorcycles are popular due to affordability, fuel economy, and recreational appeal, with iconic brands such as Harley-Davidson, Indian, and Honda. Major festivals like Daytona Bike Week and Sturgis Motorcycle Rally attract thousands of enthusiasts annually.

The rise of adventure touring, off-road riding, and electric motorcycles supports sustainability trends. Younger consumers are drawn to customization options and modern safety technologies, keeping the U.S. motorcycle market on an upward trajectory.

Growth Drivers

1. Fuel-Saving and Economical Transportation

·        Motorcycles offer lower fuel consumption and affordable commuting compared to cars.

·        Entry-level models (200cc–400cc) provide cost-effective, fuel-efficient mobility.

·        Growing interest in eco-friendly transportation boosts demand among urban riders and younger demographics.

2. Popularity of Recreational and Adventure Motorcycling

·        Enthusiasts invest in touring, adventure, and sports motorcycles for weekend getaways.

·        Events like Sturgis Motorcycle Rally and Daytona Bike Week strengthen motorcycle culture.

·        Technology upgrades, including enhanced suspension, fuel efficiency, and rider-assist systems, make adventure motorcycling attractive.

·        Example: May 2024, CFMoto expanded in the U.S. with affordable, well-spec’d models in partnership with KTM’s parent company, Pierer Mobility.

3. Growth of Electric Motorcycles

·        Electric motorcycles benefit from government incentives, environmental awareness, and battery technology improvements.

·        Leading brands include Zero Motorcycles, LiveWire, and Energica.

·        Improved charging infrastructure supports urban adoption.

·        Example: Oct 2023, Kawasaki launched its first U.S. electric motorcycles: Ninja e-1 (faired) and Z e-1 (naked).

Challenges

1. High Cost of Premium and Large-Engine Motorcycles

·        Luxury motorcycles (400cc–800cc, touring) are expensive due to high-quality materials and advanced features.

·        Insurance and maintenance costs may deter price-sensitive buyers.

2. Safety Concerns and Regulatory Compliance

·        Accident risk and safety concerns affect consumer adoption.

·        Regulations on emissions, helmet use, and licensing can hinder growth.

·        Safety technologies like ABS, traction control, and rider-assist systems help mitigate concerns.

Product Segment Insights

Motorbikes

·        Lightweight, city-friendly motorcycles suitable for new riders and urban commuters.

·        Rise in ride-sharing and rental services fuels demand.

Sports Motorcycles

·        High-performance bikes favored by speed enthusiasts and track riders.

·        Brands: Yamaha, Kawasaki, Ducati.

·        Entry-level sports bikes broaden accessibility.

Touring Motorcycles

·        Designed for long-distance travel, featuring large fuel tanks, comfortable seats, and storage.

·        Leaders: Harley-Davidson, BMW AG.

Electric Motorcycles

·        Growing rapidly due to eco-consciousness and lower maintenance costs.

·        Ideal for city commuting and zero-emission transport.

200cc–400cc Motorcycles

·        Popular with new and price-sensitive riders.

·        Brands: Honda, Yamaha, KTM.

·        Offers fuel efficiency and manageable handling.

400cc–800cc Motorcycles

·        Target intermediate riders and long-distance commuters.

·        Brands: Suzuki, Kawasaki, Triumph.

·        Provide balanced performance, comfort, and highway capability.

Regional Insights

East U.S.

·        Cities like New York, Washington D.C., Boston see demand for motorbikes and electric motorcycles.

·        Florida and North Carolina favor cruisers and touring bikes due to scenic routes.

West U.S.

·        Adventure, touring, and off-road riding thrive in California, Arizona, and Colorado.

·        Scenic highways and mountains encourage sports, adventure, and electric motorcycles.

·        California is a hotspot for high-performance and electric motorcycles.

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Market Segmentation

Product: Motorbikes, Scooters, Mopeds
Type: Standard, Sports, Cruiser, Touring, Others
Propulsion: ICE, Electric
Engine Capacity: Up to 200cc, 200cc–400cc, 400cc–800cc, More than 800cc
Region: East, West, North, South

Key Players

·        HARLEY-DAVIDSON

·        Suzuki Motor Corporation

·        Honda Motor Co., Ltd.

·        BMW AG

·        Yamaha Motor Co., Ltd

·        Kawasaki Heavy Industries, Ltd

·        Triumph Motorcycles

·        Ducati Motor Holding S.p.A

·        KTM AG

·        Polaris Inc.

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